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The EU's de minimis exemption — the rule that let sub-€150 parcels enter duty-free — ended permanently on July 1, 2026. A flat €3 duty now applies per item, per tariff line. Here's what it actually hits, what it doesn't, and exactly how to protect your EU margins before your next shipment.
For years, goods valued under €150 shipped into the EU from outside it entered duty-free under the so-called de minimis exemption. That exemption no longer exists. Since July 1, 2026, every low-value parcel from a non-EU origin landing in the EU carries a flat €3 customs duty — and the way that duty is calculated matters enormously for sellers with multi-product orders.
The duty is charged per item by tariff classification, not per physical parcel. This is the detail most sellers get wrong. A single package containing three different product types incurs €9 in duty — €3 for each tariff line in the customs declaration. A package with five units of the same product is one tariff line and incurs a single €3 charge. Order composition now directly affects your landed cost in a way it never did before.
This is the question generating the most confusion among sellers right now — and getting it wrong in either direction is costly. The rule targets distance sales: goods sold to EU consumers and imported at the time of or after the sale, from a non-EU origin. It does not apply to standard commercial importation of inventory into EU warehouses ahead of sale.
Where sellers are getting caught: Remote Fulfilment with FBA (using UK inventory to fulfil EU orders), FBM orders shipped directly from China, the US, or the UK to EU consumers, and any use of direct parcel delivery channels including Amazon Haul. If your fulfilment model relies on inventory sitting inside EU borders before any sale, you are largely shielded. If inventory crosses the EU border to fulfil a specific customer order, the duty applies.
The €3 charge is the same regardless of product value — which means it hits low-priced items catastrophically harder than higher-priced ones. On a €6 product, the duty alone is a 50% unit cost increase. On a €40 product, it is 7.5%.
For orders fulfilled via Amazon's own systems (FBA and Remote Fulfilment with FBA), Amazon has updated the checkout process to show EU buyers the import charge before they complete the purchase. This means the €3 duty is now visible to your customers as a line item at checkout — not a hidden post-purchase surprise.
The practical implications are significant. For a €12 product, a buyer now sees that they are paying €15 in total (product + €3 duty). On price-sensitive categories, this changes the competitive picture relative to EU-stocked competitors who carry no such charge. Products fulfilled from within the EU won't show this line item at all — a meaningful checkout conversion advantage for locally stocked sellers.
For FBM sellers shipping cross-border to EU customers, Amazon requires use of an Amazon-approved carrier that can handle customs clearance under Amazon's IOSS number. Confirmed carriers must supply ASIN-level product details for customs declarations. Sellers using unapproved carriers risk shipment delays and buyer experience damage that can affect Account Health ratings.
Model every affected ASIN's net margin including the €3 EU duty, 2026 FBA fee increases, and fuel surcharge — before you reprice, re-route, or commit to another order. Free 3-day trial, no credit card required.
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