You can roughly understand a product’s advertising sources and strategy in just three steps:
1. Reverse Lookup for Traffic Sources
Use the Reverse ASIN feature to check the competitor's search traffic sources. Understand the ratio between organic keywords and sponsored keywords, and identify the main keywords driving traffic.
2. Unpack the Advertising Structure
Use the Ads Insights feature to review the competitor’s historical ad activity and distribution. This helps you understand their Sponsored Products (SP) campaign structure and approach.
3. Analyze the Advertising Keywords
Still using the Ads Insights feature, check the competitor’s advertised search terms to infer their targeting keywords and matching strategies for SP ads.
You can identify patterns by comparing search terms against typical ad keyword setups and match types.
Of course, the above analysis is based on keyword patterns and personal advertising experience, and may not always produce definitive results — after all, not everyone plays by the rules.
Advertising strategies can vary widely from seller to seller, so it’s important to combine these insights with your own observations and analyze case by case.
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